Terms

This website

The content here describes our services in general terms. It is not an offer, and nothing on this page forms a contract on its own.

Figures cited as results relate to specific engagements under specific conditions. They are not a projection of what any other program will achieve.

The service

Allia operates partner acquisition on behalf of a client: defining criteria, discovery, qualification, contact enrichment and verification, outreach, follow-up and handoff of interested or registered partners.

The client retains their affiliate platform, commission terms, payouts, brand approvals and the partner relationship after handoff. We do not administer the client's affiliate program or act as the ongoing relationship manager for its partners.

What each side is responsible for

The client is responsible for their program terms, their commercial and legal approvals, and the accuracy of the criteria and materials they give us.

We are responsible for running the acquisition work described in the engagement, for the conduct of outreach sent on the client's behalf, and for handling data in line with our privacy commitments.

Outreach and compliance

Outreach is sent for a genuine commercial purpose, identifies who is writing and why, and offers a way to opt out. Opt-outs are honoured across future runs.

Where a client requires specific wording, exclusions or approvals for their market, those are agreed in the engagement and applied.

Confidentiality

Partner criteria, program economics and results shared during an engagement are treated as confidential and are not disclosed or used for another client without written permission.

Fees and term

Fees, volumes, term and notice are set out in the engagement agreement rather than published here, because they depend on the markets and volumes involved.

No guarantee of outcome

We commit to running the acquisition work to the standard described in the engagement. We do not guarantee a specific number of partners recruited or a specific amount of affiliate revenue, both of which depend on the client's program, terms and market.