5 min read
Discovery is solved. Qualification isn't.
Creator databases made profiles easy to reach. That was never the part that capped your affiliate program.
Allia
Blog
Notes on affiliate growth — qualification, always-on recruitment, and running partner acquisition as a system.
4 min read
What a creator database can't tell you
Six channels in the same category, with similar audiences, where only two are worth recruiting. What separates them isn't in the filters.
Allia
5 min read
Recruitment is infrastructure, not a campaign
Most affiliate recruitment runs in bursts — a push, a spreadsheet, then silence. The alternative is treating it as something that runs continuously.
Allia
4 min read
Scale the program, not the operation
Doubling an affiliate program usually means doubling the people doing prospecting. It shouldn't have to.
Allia